Kylie Jenner recently stepped onto the runway for her Victoria’s Secret Fashion Show debut, making history as the first non-Angel to showcase the brand’s legendary $50 million Fantasy Bra.
The Kylie Cosmetics founder walked the runway on October 18, 2026, as the show brought back the Fantasy Bra after an eight-year absence, with her mother, Kris Jenner, and boyfriend, Timothée Chalamet, cheering her on.
Created in collaboration with jewellery brand Jacob & Co., the bra features 4,411 natural diamonds, including a yellow diamond centerpiece valued at $22 million. The piece took more than 1,000 hours to make, with 15 craftspeople involved in its production, according to Vogue.
Victoria’s Secret Executive Creative Director Adam Selman told Vogue that Jenner’s influence beyond fashion made her a fitting choice for the moment.
“Kylie really extends beyond fashion, beyond culture, beyond TV, beyond one singular thing,” he said, describing her as a “cultural powerhouse.”
Selman said Jenner’s broad appeal aligned with the scale of the fashion show, which combines fashion with entertainment.
He added that pairing Jenner with the Fantasy Bra was intended to give audiences an unexpected combination while celebrating the model and entrepreneur’s cultural influence.
Jenner joins a list of high-profile models who have worn the Fantasy Bra, including Gisele Bündchen, Heidi Klum, Tyra Banks, Alessandra Ambrosio, Adriana Lima and Candice Swanepoel.
For her runway appearance, Jenner paired the diamond-covered design with a crystal-studded thong, a sheer miniskirt, clear heels and white feathered wings.
She later shared a close-up of the bra on her Instagram Stories, writing, “BEST DAY EVER.”
What You Should Know
Kylie Jenner made major fashion headlines by walking the Victoria’s Secret runway in a historic piece of jewelry that returned to the spotlight after nearly a decade.
- Positive Impact: The high-profile collaboration highlights major craftsmanship and brings renewed global entertainment value to the iconic fashion show.
- Potential Concerns: The immense valuation and luxury focus may feel disconnected from everyday economic realities for many regular consumers.
